On January 24th, 2019, rap mogul and big-spender 2 Chainz dropped a new single. Within days it was the #1 Hip Hop track on Youtube’s Vevo with over 12 Million views.
It was also the most elaborate product demo in history breaking new ground at the intersection of music, technology and entertainment.
CASE STUDY - EXPENSIFY TH!$
This was some seriously masterminded shit, all coordinated with 2 Chainz new Album launch.
First, we embarked on a multi-month collaboration with Grammy-winning rapper 2 Chainz, Emmy-winning Saturday Night Live writers and world-renowned producer Mustard, to create a hit track about spending money, showcasing expensive items and integrating Expensify.
We produced the world’s first music video you can expense: a legit interactive music video integrating half-a-million dollars’ worth of receipts for everything from a gold Jet Ski to an ice-sculpted sports car powered by a seafood tower. We got people experiencing the game-changing Expensify app. Viewers could snap a photo to get reimbursed actual cash.
THE WORLD’S FIRST MUSIC VIDEO YOU CAN EXPENSE
We were the highest trending new hip-hop song and ranked #3 in the US Top 25 weekly video charts,
just behind Ariana Grande’s “7 Rings”. With record-breaking engagement levels — on the world’s largest and most highly regarded music platform, YouTube — we generated a mountain of free buzz and crazy love for a brand that previously had zero awareness.
See all expensable items and download the app
Doing your expenses sucks. But now, thanks to Expensify's world-leading tech, all you have to do is snap a photo of your receipt and done. Try it all here:
HOW TO USE EXPENSIFY
We got people Expensify-ing items from the music video across all media—including in iconic Times Square.
Using Expensify’s smart scan app, people simply snapped a photo of the receipts and got reimbursed actual cash from wild postings, digital OOH, Instagram, Facebook, Twitter, Spotify and other bespoke music media.
It all culminated in the world’s first expensable Super Bowl commercial, featuring a receipt for 2 Chainz’s ice-sculpted $200,000 Lamborghini.
THE WORLD’S FIRST EXPENSABLE SUPER BOWL COMMERCIAL
We then integrated Expensify into the music video of the hottest single on 2 Chainz’s new album with Lil Wayne and E-40.
2 CHAINZ - 2 DOLLAR BILL FT. LIL WAYNE, E-40 AND EXPENSIFY
Expensify made the entertainment itself an elaborate product demo